There’s a reason we’re called consumers. We live to consume, and consume to live. Whether that means sitting down to a gourmet meal, browsing a showroom in search of a new car, or purchasing the latest fashions with the click of a button on the Web, we love our stuff. It’s in our DNA. Businesses built to deliver the things we need and want conveniently and efficiently are the ones that will succeed in today’s marketplace.
Self-preservation may be a strong instinct, but it’s not the only one. We have an inherent need to give something back; it just feels good when we do. And it starts a chain reaction of good works that can touch the lives of countless others. Successful businesses recognize, as their customers do, that to make the world a better place for others is to make it a better place for ourselves.
Human beings are innovative by nature. Unlike other species on the planet, which operate mostly based on instinct, we humans are creative. We see the world around us and strive to make it a better place, not just with our deeds, but also with our ideas. That spirit of innovation opens the door to a world of new ideas and endless possibilities.
The circle of life is ever-expanding, and humans are at the very center of it. We don’t just live our own lives; we produce new lives in order to ensure the continuation of our society. That’s not just a biological process. It’s a social one. And it helps drive global commerce. Success in the marketplace requires insight into the needs, wants, values and beliefs of others.
We seek to understand and be understood. Communication is at the heart of that process. Without it, turmoil ensues. That has been an underlying cause of conflict throughout history. In our modern world, we’ve taken a giant step toward removing barriers and resolving conflicts. The Web is the most powerful communication tool ever known to man. Embracing it is an essential component to success in the global marketplace.